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How to write product descriptions?

Now, let’s break down how to write product descriptions. By following these six steps, you’ll be able to highlight your product’s benefits and create an effective product description.

1. Know your target audience

Before you jump into writing product descriptions, do some research about your ideal customers and create a buyer persona that includes demographics, behavior, preferences, and pain points. 

Always remember that you’re not writing for everyone, you’re writing for your ecommerce business’ target customer. Try to think about the type of language your ideal customer will respond to.

2. Highlight product features and benefits

Outline the main product benefits and features in just a few sentences, focusing on the aspects that set your product apart, making it irresistible.

You also want to include all the technical details and specifications that a potential customer will need to see in order to make an informed purchase decision.