Neem Sahitya Movement
Poetry
|Braja K Sorkar
Why are product descriptions important?
Product descriptions help visitors understand why a product is a good choice for them. Ecommerce business owners often make the mistake of thinking that their visitors have a similar level of understanding of the product as they do, so they simply list the product features or specs.
But most visitors don’t understand any of that, which means that it’s your job to package the product in a way that creates desire.